The People Behind Rilax
Meet the people who helped develop Rilax, introduce it to customers and shape the company behind it.
Meet the people who helped develop Rilax, introduce it to customers and shape the company behind it.
An engineer’s approach to product development
When Lim Siang Wee read a paper by Malaysian researcher Dr Chee Huei Phing, he recognised one of the ingredients she was reviewing. It was already in Rilax. He contacted her to ask if she would study the finished formula. That conversation began a research partnership with Universiti Tunku Abdul Rahman (UTAR), where Lim presented findings from two Rilax studies in 2020.
Lim’s background spans engineering and business. He holds engineering degrees and an MBA, and helped lead the development and launch of Rilax. His work at LiveLife also included bringing brands such as Estime and TruDtox to market.
Bringing Rilax to customers
At a Rilax launch in Kuala Lumpur in 2009, Aileen Chan admitted she used to think sleeping was a waste of time. Her view had changed. She spoke about making time for sleep in the same way people make time for diet and exercise.
As CEO of LiveLife International, Aileen leads the brand management team and helped launch Rilax. She brings more than three decades of experience in health and beauty, including work building brands such as Imedeen and Remifemin. Before joining LiveLife, she served as managing director of Bionax in Malaysia and Singapore.
From Swiss diplomacy to the LiveLife board
Kuala Lumpur was the final posting in Dr Peter Schweizer’s diplomatic career. He earned a doctorate in law at the University of Zurich and joined the Swiss diplomatic service in 1970. His career took him to Jakarta, London and New Delhi, then to ambassadorial posts in Addis Ababa, Accra and Kuala Lumpur. He retired as Switzerland’s ambassador to Malaysia in 2006.
Three years later, he took on a new role in Zurich. When LiveLife BioSciences AG, the Swiss company behind the Rilax formulation, was established in 2009, Dr Schweizer was one of its original directors.