Driven by a passion for improving quality of life through science, Mr. Lim has been at the forefront of the wellness industry since 2002. With a background in engineering, he brings a structured, evidence-based approach to developing health and beauty solutions.

He has led the development and launch of brands such as ESTIME, MIREICA, RILAX, and TruDtox — all built on the philosophy of using natural compounds for effective, science-backed results.

At LiveLife, every product is carefully selected and refined to meet the highest standards of safety, quality, and scientific credibility — ensuring only the most trusted solutions reach consumers.

Peter Alexander Schweizer was born on 18 January 1941 in Zurich / Switzerland. He studied law at the University of Zurich where he obtained, after one extra year of postgraduate research at the University of British Columbia in Vancouver/Canada, his doctorate based on his thesis “The Doctrine of Contempt of Court in Anglo-Saxon Law” (published 1974 in German).

In 1970 he entered the Diplomatic Service of Switzerland, first serving in Brussels, Jakarta, London and New Delhi.

In 1991 he was nominated ambassador and successively sent to Addis Ababa, Accra, and finally to Kuala Lumpur from where he retired in 2006 at the age of 65, returning to his native city of Zurich. He is married to Susham Sud Schweizer, born in Himachal Pradesh, India.

The brand management team is spearheaded by Ms. Aileen Chan, B.Business who has over 30 years of experience in the beauty and health industry and a successful track record of not only launching and growing new and innovative products, but also of re-shaping consumers’ perceptions about health & beauty.

Aileen’s track record includes the successful launch and development of several innovative products, such as Imedeen, Remifemin, and Zinaxin, into well-known established brands. She was the Managing Director for Bionax Sdn Bhd and Bionax Pte Ltd prior to joining LiveLife Group. Aileen has been involved in LiveLife’s success and launches of brands such as Estime, Rilax, TruDtox, Mireica, Novexpert, Marine Elements, Swissdent, Tricovel and Beet It Sport.